Back to Home
As the Chief Operating Officer of Acera Insurance, I’ve been privileged to be a part of shaping the insurance industry in Canada, navigating its complexities and advocating for its continued independence in a market increasingly dominated by American private equity-backed firms.
Many of these firms prioritize rapid premium growth over cultural alignment, a trend that I’ve always found concerning. At Acera Insurance, our philosophy starkly contrasts with that approach. We believe that long-term success is rooted in aggregating people, not just premiums.
Our commitment to cultural integrity is reflected in our ownership structure. With more than 1,000 employees across 60 locations and 550 staff members owning a stake in the business, Acera remains a fiercely independent, employee-controlled company. This structure not only fosters a sense of ownership and accountability but also ensures that our decisions align with our core values and long-term vision.
The recent merger that formed Acera Insurance, bringing together Rogers Insurance and CapriCMW, exemplifies our dedication to maintaining an inclusive and employee-centered culture. This merger was strategically planned to retain our Canadian identity and independence.
Our expansion efforts are carefully evaluated for cultural compatibility. We ensure that there’s alignment on values and a premium placed on loyalty and accountability.
At Acera, we are not just building a business; we are cultivating a community of like-minded professionals dedicated to serving our clients with integrity and excellence. This approach has not only enabled us to grow but also to sustain a reputation for quality and trustworthiness in the Canadian insurance market.
I invite you to join me as I continue to share insights and updates on the insurance industry. Together, we can explore the value of independence from a distinctly Canadian perspective.