Back to HomeBruce Rabik
ABOUT
Bruce Rabik
Acera Insurance
Under Bruce’s leadership, Acera Insurance has grown to include over 1,000 employees and 570 employee shareholders across more than 50 locations. His approach to leadership is rooted in empowering employees and ensuring that the company remains responsive to the needs of its diverse client base.
More ABOUT Bruce
Before the formation of Acera, Bruce was a key figure at Rogers Insurance Group, where he started in 2003 and served as COO for 19 years. There, he was instrumental in driving the company’s growth and expansion into new markets across Alberta, Ontario, and British Columbia, establishing a strong foundation that would eventually lead to the creation of Acera through a merger with CapriCMW in 2022.
This merger was a strategic move to keep the company independent and focused on serving the Canadian market, in contrast to the trend of local brokerages being absorbed by larger international firms. Acera continues to prioritize community engagement and client-focused service with a Canadian identity.
Bruce personally started the Canadian Broker Network, emphasizing his commitment to supporting and promoting the independence of Canadian insurance brokerages. On this site, you’ll find insights into Bruce’s professional life, his approach to leadership, and how he navigates the challenges and opportunities in the insurance sector.
In
the News
No ‘evidence our competitors are paying attention to culture’ – Acera COO
“It’s really just us and BFL that are left as Canadians”
Acera Insurance chief operating officer Bruce Rabik has taken aim at US private equity-backed competitors who claim to be looking for cultural fits rather than a revenue and premium boost.
Canadian insurance leader predicts US-owned brokerage layoffs, M&A slowdown
‘Canadians are having to answer to bosses in Chicago’
M&A activity may be a regular part of the Canadian brokerage landscape, but the COO of one brokerage believes that there is a “deafening silence” around the increasing Americanization of local businesses and has predicted that an M&A slowdown could drive layoffs at US-owned firms based in Canada.