ABOUT
Bruce Rabik

Bruce Rabik is the COO of Acera Insurance, one of Canada’s leading independent insurance brokerages. Since its founding in 2022, Bruce has been an integral part of Acera’s senior team, helping shape the company around core values of teamwork and employee ownership.

Under Bruce’s leadership, Acera Insurance has grown to include over 1,000 employees and 570 employee shareholders across more than 50 locations. His approach to leadership is rooted in empowering employees and ensuring that the company remains responsive to the needs of its diverse client base.

Before the formation of Acera, Bruce was a key figure at Rogers Insurance Group, where he started in 2003 and served as COO for 19 years. There, he was instrumental in driving the company’s growth and expansion into new markets across Alberta, Ontario, and British Columbia, establishing a strong foundation that would eventually lead to the creation of Acera through a merger with CapriCMW in 2022.

This merger was a strategic move to keep the company independent and focused on serving the Canadian market, in contrast to the trend of local brokerages being absorbed by larger international firms. Acera continues to prioritize community engagement and client-focused service with a Canadian identity.

Bruce personally started the Canadian Broker Network, emphasizing his commitment to supporting and promoting the independence of Canadian insurance brokerages. On this site, you’ll find insights into Bruce’s professional life, his approach to leadership, and how he navigates the challenges and opportunities in the insurance sector.